LittleJackMarketing

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Operating assumptionsDraft — needs your approval

Industry	Advertising	The client name (LittleJackMarketing) and the digest's 72.2% trailing-12 gross margin — consistent with a fee/labor-based service firm rather than a product or asset-heavy business — best fit the Advertising category.
Capex % of revenue	1.5%	The 72.2% gross margin in the digest implies a light-asset, labor-driven service model with minimal equipment or facilities investment, so capex is set at the low end of the typical service-business range.
D&A % of revenue	1.2%	With no fixed-asset base evident from the digest (light-asset service model implied by 72.2% gross margin), D&A is set slightly below the assumed capexPct, consistent with steady-state runoff of a small equipment base.
NWC % of revenue	2%	Marketing/advertising service firms in this size range (trailing-12 revenue $478,900, 15.9% growth per the digest) typically bill on retainer or upfront terms, so incremental NWC needs are assumed low.