CleverProfits

LittleJackMarketing · Compass

Staff preview of the client view: includes a run the client can’t see yet (not published).
Primary archetype
Fractional CFO firms 63

Ranked fit

★Fractional CFO firms
63
Tesla retail
48
Rick Steves
33
Zapier
31
Equinox+
31
Stripe
29
Simon Sinek
28
Product Hunt launches
27
Toyota
27
ClickFunnels
27
Barstool Sports
24
Milk Road
24
Disney licensing
24
YPO
23
eBay
20
McDonald’s
20
Y Combinator
20
Threads by Meta
20
Service SystemsConversion EnginesHybridsAudience BuildersProduct Machines

Component heatmap

Keystone Operating ModelGtm MotionRevenue PatternFounder ProfileTeam Shape EnergySales CycleMoat DefensibilityCustomer ConcentrationRisk Appetite
Fractional CFO firms333420403
Tesla retail423222202
Rick Steves211221202
Zapier112111232
Equinox+211221212
Stripe112112122

Fractional CFO firms components

ComponentScore
Keystone Operating Model3
Gtm Motion3
Revenue Pattern3
Founder Profile4
Team Shape Energy2
Sales Cycle0
Moat Defensibility4
Customer Concentration0
Risk Appetite3

20 archetypes plotted.

Sellability map: Higher durability with lower founder gravity is easier to sell without the founder.
Revenue durabilityFounder gravity (low → high)ZapierStripeToyotaTesla retailYPOEquinox+McDonald’sOracleBasecampMilk RoadFractional CFO firmsDisney licensingRick SteveseBaySimon SinekProduct Hunt launchesBarstool SportsClickFunnelsY CombinatorThreads by Meta
Engine grid: How the business grows (speed) against how much human labor it burns to deliver.
Labor intensity (lean → heavy)Growth speed (slow → fast)Equinox+StripeFractional CFO firmsTesla retailOracleSimon SinekBasecampRick StevesBarstool SportsProduct Hunt launchesYPOY CombinatoreBayClickFunnelsThreads by MetaZapierToyotaMcDonald’sMilk RoadDisney licensing