·CompassView as
Client portal ↗← Clients
Beyond Driven
Primary archetype
Tour Guide 58
Ranked fit
★Tour Guide✎58
Dealership58
Funnel49
Outpost49
Relay Team45
Lighthouse44
Bullhorn40
Clubhouse38
Factory36
Concierge31
Newsletter30
Franchise29
Volcano29
Carnival28
Bazaar27
Vault27
Engine Room25
Bridge24
Lab22
Labyrinth20
Conversion EnginesService SystemsAudience BuildersProduct MachinesHybrids
Component heatmap
| Keystone Operating Model | Gtm Motion | Revenue Pattern | Founder Profile | Team Shape Energy | Sales Cycle | Moat Defensibility | Customer Concentration | Risk Appetite | |
|---|---|---|---|---|---|---|---|---|---|
| Tour Guide | 3 | 2 | 3 | 3 | 2 | 2 | 3 | 5 | 3 |
| Dealership | 3 | 2 | 2 | 3 | 3 | 2 | 3 | 5 | 3 |
| Funnel | 3 | 3 | 2 | 2 | 2 | 1 | 2 | 5 | 2 |
| Outpost | 2 | 2 | 2 | 3 | 2 | 1 | 3 | 5 | 2 |
| Relay Team | 2 | 2 | 2 | 3 | 2 | 2 | 3 | 2 | 0 |
| Lighthouse | 2 | 2 | 2 | 2 | 1 | 1 | 3 | 5 | 2 |
Tour Guide components
A duplicate component was corrected in this archetype's raw output; the aggregate reflects the deduplicated components.
| Component | Score | Evidence |
|---|---|---|
| Keystone Operating Model | 3 | Differentiation includes founder authenticity (both overcame addiction/incarceration)... systematized methodology vs. guru-based coaching |
| Gtm Motion | 2 | Acquisition relies primarily on Facebook paid media (direct response) plus strong organic content...omnichannel retargeting is explicitly not yet prioritized |
| Revenue Pattern | 3 | 80% of revenue comes from the $8,500 90-day Total Breakthrough Academy... actively transitioning to a 12-month upfront program model to increase predictability |
| Founder Profile | 3 | CEO Julian (strategy, brand), Tim (face of brand, sales, coaching)... founders' own experiences with addiction and incarceration validate the acuteness of the problems addressed |
| Team Shape Energy | 2 | coaching teams/directors for men's and women's programs, head of product, sales team (setters/closers), creative team, and CSM function... need for a systems-thinking COO-level operations leader |
| Sales Cycle | 2 | sold via a separate sales call at 90-day graduation... sales team is incentivized on total cash collected with milestone bonuses |
| Moat Defensibility | 3 | proprietary Inside-Out Method (soon a published book)... founder authenticity... systematized (vs. guru-led) coaching methodology |
| Customer Concentration | 5 | Revenue is spread across many individual paying clients with no single-client dependency risk...80-150+ in group coaching cohorts |
| Risk Appetite | 3 | actively restructuring toward a $18-20K annual upfront model to boost predictability... record monthly revenue was achieved in 2023 |