CleverProfits

Beyond Driven · Compass

Staff preview of the client view.
Primary archetype
Rick Steves 58

Ranked fit

★Rick Steves✎
58
Tesla retail
58
ClickFunnels
49
Basecamp
49
Fractional CFO firms
45
Simon Sinek
44
Barstool Sports
40
YPO
38
Toyota
36
Equinox+
31
Milk Road
30
McDonald’s
29
Threads by Meta
29
Product Hunt launches
28
eBay
27
Disney licensing
27
Stripe
25
Zapier
24
Y Combinator
22
Oracle
20
Conversion EnginesService SystemsAudience BuildersProduct MachinesHybrids

Component heatmap

Keystone Operating ModelGtm MotionRevenue PatternFounder ProfileTeam Shape EnergySales CycleMoat DefensibilityCustomer ConcentrationRisk Appetite
Rick Steves323322353
Tesla retail322332353
ClickFunnels332221252
Basecamp222321352
Fractional CFO firms222322320
Simon Sinek222211352

Rick Steves components

A duplicate component was corrected in this archetype's raw output; the aggregate reflects the deduplicated components.

ComponentScore
Keystone Operating Model3
Gtm Motion2
Revenue Pattern3
Founder Profile3
Team Shape Energy2
Sales Cycle2
Moat Defensibility3
Customer Concentration5
Risk Appetite3

20 archetypes plotted. ★ = Beyond Driven.

Sellability map: Higher durability with lower founder gravity is easier to sell without the founder.
Revenue durabilityFounder gravity (low → high)ZapierStripeToyotaTesla retailYPOEquinox+McDonald’sOracleBasecampMilk RoadFractional CFO firmsDisney licensingRick SteveseBaySimon SinekProduct Hunt launchesBarstool SportsClickFunnelsY CombinatorThreads by Meta★Beyond Driven
Engine grid: How the business grows (speed) against how much human labor it burns to deliver.
Labor intensity (lean → heavy)Growth speed (slow → fast)Equinox+StripeFractional CFO firmsTesla retailOracleSimon SinekBasecampRick StevesBarstool SportsProduct Hunt launchesYPOY CombinatoreBayClickFunnelsThreads by MetaZapierToyotaMcDonald’sMilk RoadDisney licensing★Beyond Driven