Compass E2E Test

Primary archetype

Dealership 69

Ranked fit

★Dealership

Tour Guide

Relay Team

Outpost

Clubhouse

Funnel

Bullhorn

Lighthouse

Factory

Concierge

Engine Room

Carnival

Franchise

Vault

Bridge

Volcano

Bazaar

Newsletter

Lab

Labyrinth

Conversion EnginesService SystemsAudience BuildersProduct MachinesHybrids

Component heatmap

	Keystone Operating Model	Gtm Motion	Revenue Pattern	Founder Profile	Team Shape Energy	Sales Cycle	Moat Defensibility	Customer Concentration	Risk Appetite
Dealership	5	3	3	4	3	3	3	4	3
Tour Guide	3	2	3	4	3	3	3	4	2
Relay Team	2	2	2	3	2	2	3	3	0
Outpost	2	2	2	3	2	1	3	4	2
Clubhouse	2	1	2	3	2	1	3	3	2
Funnel	2	3	2	1	2	1	2	3	0

Dealership components

Component	Score	Evidence
Keystone Operating Model	5	Five clearly defined tiers: Alumni Network ($6-7.2K), Total Breakthrough Academy ($8,500 entry), Momentum ($10-15.6K), Next Level Breakthrough ($18-20K), and The Forge ($40-60K+), with explicit ascension paths and upgrade triggers between them.
Gtm Motion	3	GTM relies ~99% on Facebook paid spend plus organic social, with sales using a setter/closer model and CSMs handling onboarding; 'referrals are acknowledged as under-leveraged' and 'cross-platform retargeting has gaps'.
Revenue Pattern	3	80% of revenue depends on the one-time 90-day Total Breakthrough Academy, with remaining tiers offering more recurring characteristics; strategic pivot to bundle into an $18-20K annual offer is underway but not complete.
Founder Profile	4	Julian Bryant (CEO) owns strategy/methodology/messaging while building out Momentum, Next Level, Forge, Alumni tiers, plus Humanos research arm, AI journaling app, and forthcoming book — deliberately expanding the offer ecosystem.
Team Shape Energy	3	Team includes coaches, CSMs, sales (setters/closers), marketing staff; but 'coach hiring is explicitly named as the #1 operational constraint' and Head of Ops is 'under-performing and in transition'.
Sales Cycle	3	Entry tier ($8,500) sold via setter/closer with payment plans; Forge tier ($40-60K+) is an 'ultra-premium pilot' with limited members, and full ladder ascension spans continuity tiers over months to years.
Moat Defensibility	3	Proprietary Inside-Out Method, forthcoming book, Humanos research arm, and AI journaling app are cited as differentiators, but the summary notes 'strong experiential differentiation' needs conversion 'into a more defensible institutional moat.'
Customer Concentration	4	Large diversified individual client base (300K+ FB, 800K TikTok followers, coaches capped at 65 clients each) with no single-customer dependency, though '80% of revenue concentrates in one flagship product'.
Risk Appetite	3	Strategic pivot toward bundling Total Breakthrough + Momentum into a single annual offer to improve predictability, plus ongoing Forge pilot and Humanos/AI app investments, alongside acknowledged ops and hiring constraints slowing execution.