CleverProfits

The Last Layer · Compass

Staff preview of the client view: includes a run the client can’t see yet (not published).
Primary archetype
Fractional CFO firms 63

Ranked fit

★Fractional CFO firms
63
Equinox+
53
Basecamp
42
Milk Road
40
Tesla retail
38
YPO
33
Toyota
33
Rick Steves
33
Simon Sinek
31
Stripe
30
Zapier
29
Product Hunt launches
27
Disney licensing
27
eBay
22
Barstool Sports
22
McDonald’s
22
ClickFunnels
22
Y Combinator
20
Oracle
20
Threads by Meta
20
Service SystemsAudience BuildersConversion EnginesProduct MachinesHybrids

Component heatmap

Keystone Operating ModelGtm MotionRevenue PatternFounder ProfileTeam Shape EnergySales CycleMoat DefensibilityCustomer ConcentrationRisk Appetite
Fractional CFO firms245340322
Equinox+242330412
Basecamp213221251
Milk Road123120232
Tesla retail112212242
YPO122212131

Fractional CFO firms components

ComponentScore
Keystone Operating Model2
Gtm Motion4
Revenue Pattern5
Founder Profile3
Team Shape Energy4
Sales Cycle0
Moat Defensibility3
Customer Concentration2
Risk Appetite2

20 archetypes plotted.

Sellability map: Higher durability with lower founder gravity is easier to sell without the founder.
Revenue durabilityFounder gravity (low → high)ZapierStripeToyotaTesla retailYPOEquinox+McDonald’sOracleBasecampMilk RoadFractional CFO firmsDisney licensingRick SteveseBaySimon SinekProduct Hunt launchesBarstool SportsClickFunnelsY CombinatorThreads by Meta
Engine grid: How the business grows (speed) against how much human labor it burns to deliver.
Labor intensity (lean → heavy)Growth speed (slow → fast)Equinox+StripeFractional CFO firmsTesla retailOracleSimon SinekBasecampRick StevesBarstool SportsProduct Hunt launchesYPOY CombinatoreBayClickFunnelsThreads by MetaZapierToyotaMcDonald’sMilk RoadDisney licensing