Confidential · prepared for Vim Beverage
WHAT IT'S WORTH
Vim Beverage is worth about $6.68M today, based on its own cash flow and the risks a buyer would price in.
Why it matters: the number is not fixed. Every risk on the next page raises the return a buyer demands, and every one you fix moves the price up.
Revenue and EBITDA from the model's own assumptions: 59.8% growth a year, EBITDA margin held at 19.4%. Both panels share one dollar scale.
Enterprise value is a discounted cash flow estimate. The model projects five years of free cash flow from the assumptions below, discounts each year at 18.0% (the discount rate, which finance people call WACC), and adds a terminal value for everything the business keeps earning after year five. About 87% of today's number comes from that terminal value.
The discount rate builds up from four parts: the risk-free rate, the market's equity risk premium scaled by beta, a size premium, and the company-specific risk scorecard. The size premium and the scorecard are judgment scales, not market data. Two reasonable people can land 200 or more basis points apart.
Staff note: Scenario range hidden: the Base scenario values the business at $3.09M against the $6.68M headline (Base cost of equity 12.0% vs the build-up's 19.6%). In the DCF app, click "Set Base = current inputs", then save the valuation again.
WHAT'S HOLDING IT BACK
Ten risks are holding about $5.16M off the price. With every one fixed, Vim Beverage would be worth about $11.8M.
Why it matters: the biggest one, key-person reliance, is worth about $1.13M on its own. That is where the plan starts.
Each bar is what fixing that one risk alone would add to the price. Fixed together they compound, so the total is larger than the bars added up. Every half-point of risk removed is worth about $277K.
| Risk | Today | Fixed looks like | Added to the buyer's return | Cost today |
|---|---|---|---|---|
| Key-person reliance | Heavy reliance | Documented bench + SOPs | +175 bps | $1.13M |
| Customer concentration | >35% | <=10% | +120 bps | $743K |
| Revenue channel dependency | High (one >60%) | Diversified (no single >30%) | +60 bps | $357K |
| Gross margin volatility | High (>5 pp) | Low (std dev <= 2 pp) | +45 bps | $265K |
| FP&A / reporting maturity | Ad-hoc reporting | Audited/robust monthly closes & KPIs | +45 bps | $265K |
| Contract terms | Month-to-month / transactional | >=12-month contracts / prepaid | +40 bps | $235K |
| Ops complexity | Mixed custom + productized | Productized / low customization | +40 bps | $235K |
| Supplier dependency | Replaceable vendor | None or redundant suppliers | +25 bps | $145K |
| Revenue retention | 95–109% | >=110% | +15 bps | $86,675 |
| Working-capital collectability | Some slippage | Clean (low DSO, immaterial write-offs) | +15 bps | $86,675 |
Basis points (bps) are hundredths of a percent added to the yearly return a buyer would need. The scorecard totals +580 bps.